Mercedes-Benz GLC

lAND OF PLENTY

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THE MoRE THE MERRIER

For the run-out campaign of the GLC, we created a colorful world in which the iconic SUV pushes the boundaries of physics and showcases its most fascinating sides.

Embracing a full CGI approach we developed settings that would make M. C. Escher truly proud. From the SUV and Coupé to the Plug-in Hybrid, each model got its own color palette and architectural design language enhancing the respective character.

THE GLC SuV

The GLC SUV moves in an angular world reminiscent of its characteristic silhouette. A bold orange creates a beautiful contrast to the car's elegant black and immerses the viewer in world of positivity.

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THE GLC PLUG-In HYBRID

An expressive blue creates an electrifying world for the plug-in hybrid. Countless GLCs move effortlessly on interlocking discs with a pulsating light edge - reminiscent of the charging process.

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THE GLC COUPé

To emphasize the athletic design language of the GLC Coupé, curved paths create wonderfully graphic compositions. A saturated green lets the white Coupé stand out and adds a touch of sophistication.

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