Mercedes-Benz Global Service & Parts
bAD HAIR DAYS
sALON MEETS WORKSHOP
After the purchase, Mercedes-Benz provides owners with a wide range of support and products to keep them on the move.
But what happens when global service meets a global pandemic? Well, we took a pop cultural phenomenon and turned it into a campaign. Remember the early days of Covid, when all the hairdressers had shut down and everybody was sporting terrible hairstyles?
Time to treat yourself with a fresh cut – and while we're at it also take care of your Mercedes-Benz.
THE NEVER-ENDING pANDEMIC
Originally planned to come out as soon as the pandemic settles, the campaign has not been rolled out to date.
What remains is a piece of communication that encapsulates the Covid zeitgeist and comforts us over our bad hair days with lots of positivity, lightheartedness and beautifully crafted characters.
A few frames from the sketch boards:
© 2022 CWEI — Arnt Christmann & Simon Cazzanelli