Mercedes-Benz for 'Don't Drink and Drive'
CRASh CANS
dON'T DRINK AND DRIVE
Drunk driving is a deadly threat — still in 2022.
Sourced from metal of actual accident cars, beverage cans with alcohol-free alternatives turn into a hauntingly grim warning against drunk driving.
EACH CaN TELLS ANOTHER STORY
A limited series of cans will be crafted — each with a unique distressed design featuring the tragic story behind the origin of the metal.
The Crash Cans will be exhibited prominently and auctioned off to support the 'Don't Drink and Drive' initiative.
Additionally an easy-to-produce, simplified version of the Crash Cans will we produced and distributed at festival, popular events and clubs to raise awareness for the cause and promote the message of 'Don't Drink and Drive'.
Please note: this idea is purely conceptual and has never been implemented.
© 2022 CWEI — Arnt Christmann & Simon Cazzanelli