Dreamer
Mercedes-Benz DRIVE PILOT campaign
Wishing upon a star.
Mercedes-Benz has always been creating dream cars. Always inspiring. Always pioneering. With DRIVE PILOT Mercedes-Benz cars take innovation to the next level. Allowing the driver to take their hands off the wheel while driving.
In our campaign we follow a young protagonist through many stages of his life. From the early 90s until today. Whether in the schoolyard, on a first date or the first job - Mercedes-Benz is always on his mind.
For generations children, teenager and young adults across the world have dreamed of driving a Mercedes-Benz one day. Today, they realise: thanks to automated driving technology it actually drives them.
Take your hands and mind off things.
The campaign pays tribute to the prestige of the Mercedes-Benz brand and celebrates the nostalgia of past decades to create a shared memory. Iconic Mercedes models generate both fascination and a sense of desire.
Beyond the main moving imagery piece a comprehensive social media campaign brings heritage and the visionary DRIVE PILOT feature to life. From educational contents to more entertaining bits, high tech is turned into much fun.
© 2024 CWEI — Arnt Christmann & Simon Cazzanelli