Make your move
Mercedes-Benz V-Class campaign
Full of self-fulfillment.
Nothing is more authentic than reality. That's why for the new V-Class campaign we looked for people all over the world to tell their own story of commitment and change.
With a campaign centereed on emotional storytelling, the iconic van with the star becomes the companion of inspiring biographies.
The complex V-Class customer base was divided into multiple target groups. For each one real life role model with moving back story was selected and brought to life in an intimate, documentary inspired short feature.
Unapologetically driven.
The campaign brings together the the bold lives or our five protagonists: Ruby, Léa and Vincent, Mikkel, Francisco, Jens and Frank. Emotional monologues talk about the inner strength to commit to one' s own happiness. To ultimately - make your move.
The campaign still imagery stays true to the authentic and approachable tonality. Portraying our heroes in their elements, confidently moving around in their V-Classes and giving a heartfelt insight into their unapologetic lives.
© 2024 CWEI — Arnt Christmann & Simon Cazzanelli