Mercedes-Benz Sprinter
1oo% FOR YOU
SkILLFUL COMES IN ALL SHAPES AND SIZES
The new Sprinter is so versatile and customizablee that there is a right configuration for every job and transport task out there.
With over 1700 variants and up to 600 options, the iconic transporter truly comes in all shapes and sizes. 99% of the configurations may not be right for one customer, but there is this one Sprinter that is 100% made for them.
THE tEASER FILMS
To kick off the campaign, three teaser films present various features of the new Sprinter generation using analogies between the drivers and the transporter itself.
THE CAMPAIGn FILMS
The main campaign comprises six films, tailored to the respective six target groups. Alternating between text and film, a story revolving around a protagonist, their work life and, of course, their Sprinter is told.
© 2022 CWEI — Arnt Christmann & Simon Cazzanelli