Mercedes-Benz V-Class

MAKE YOUR mOVE

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FULL OF FULfILLMENT

Nothing is more authentic than reality. That's why for the new V-Class campaign we looked for people all over the world to tell their own story of commitment and change. With a campaign centereed on emotional storytelling, the iconic van with the star becomes the companion of inspiring biographies.

The complex V-Class customer base was divided into 5 tarrget groups. For each one a person with moving back story was selected and brought to life in a docu-style short feature.

THE CAMpAIGN FILM

The campaign film brings together the the bold lives or our five protagonists: Ruby, Léa and Vincent, Mikkel, Francisco, Jens and Frank. An emotional voice over talks about the inner strength to commit to one' s own happiness. To finally - make your move.

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MIKKEl'S STORY

He's a Danish cook and author, but above all Mikkel Karstad wants to be a loving father and husband. In the new generation V-Class career and true calling come together.

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FRAnCISCO'S STORY

Despite having discovered them rather late in life, Portuguese Francisco Cipriano lives for his passions: modelling and surfing. The new generation of V-Class travels with him along his journey.

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THE bUMPER ADS

For YouTube bumpers, the storytelling was maximally compressed and reduced to a one-liner.

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© 2022 CWEI — Arnt Christmann & Simon Cazzanelli